The deployment of USM is based on the belief that lasting performance improvements can only be achieved if the organization delivers these with internal staff, in a step by step approach. External support can be used, but only if it is aimed at assisting internal staff in the learning process, so they can learn how to manage their improvements, during and after the implementation phase of the USM method.

A bespoke deployment of USM is a supervised project, with an internal project manager and an internal tool administrator, supported by an external coach, and an external tool expert..

The standardized USM deployment describes the activities that should be addressed subsequently, when applying USM. The approach is based on the combination of maximum involvement of the employees of the organization, and minimal external support in the form of coaching. In this coaching, the transfer of knowledge is core.

During the USM deployment, the staff increasingly learns how to apply USM, in a step wise improvement of the way they work. With USM, the organization has a well-defined dot on the horizon, and the staff is coached in increasingly applying the new thinking of USM.